Helping build a healthier Iraq.

What they needed:

• The Iraqi Ministry of Health struggled to provide the healthcare resources their citizens urgently needed.
• There was a shortage of 60,000 hospital beds.
• They also faced huge infrastructure challenges and a chronic shortage of trained medical professionals.

How it’s traditionally done:

• Sell medical equipment to hospitals that lack the experience and knowledge to operate it.

How we did it:

Within the four-week deadline, we:

• An interactive, bi-lingual, three-day customer workshop in the region helped the team build a strong working relationship and a deep understanding of the Ministry’s needs.
• Practical objectives were jointly established to help everyone think big and start small.
• We designed metrics that enabled the local team to measure their daily impact on the ground in Baghdad.
• Subject matter experts were recruited to help the core team design the most relevant & most needed solutions.

How it worked out:

• By listening closely to customers pain points and serving those needs better than the competition, our client reached nearly 50% market share in less than two years.
• Hundreds of medical professionals, nurses and engineers have been trained in Iraq.
• The first neo intensive care unit in the country is under construction.
• Based on the results of early tests, the Ministry is planning to scale the efforts across Iraq.
• Our client team has scaled this approach to other developing markets.