Helping a company shift from neutral to overdrive.

What they needed:

• To enhance the quality of diagnosis and research, this client needed a way to foster worldwide collaboration.
• Due to commitments made a year earlier, the team needed to design, produce and launch a new collaboration method in four weeks.
• There were many points of view on what to launch.

How it’s traditionally done:

• Spend months planning and strategizing, and assume that “If we build it, they will come.”

How we did it:

Within the four-week deadline, we:

• Conducted one-on-one customer engagement conversations with 40 CV researchers worldwide.
• Leveraged insights from other industries to inspire new ideas.
• Used rapid experimentation and prototyping to confirm the value of four alternative collaboration platforms.
• Worked closely with customers to rank the benefits and features that would make customers want to use the platform.
• Helped the team secure Letters of Intent from customers.
• Designed the launch event and helped sign beta partners.

How it worked out:

• Within the four-week deadline, we developed and launched a breakthrough collaborative platform to accelerate innovation in cardiovascular diagnosis and treatment.